In our opinion, Camelot theme park had a big story to tell. And we were the agency to do it. This is a theme park with a unique selling point. Besides a nerve-shredding array of awesome twisting, turning rollercoasters and more magical family attractions than even Merlin could conjure up, it also features thrilling mediaeval jousting tournaments twice daily. In this respect, Camelot is totally unique amongst UK theme parks, so we decided to make this the centrepiece of our TV and above the line advertising campaign. The result was a commercial with extremely high production values produced on a deceptively low production budget. Our cinema trailer type approach elevated the park to a new level and attracted a whole host of new Camelot converts.