The film industry has a saying. Never work with children and animals. Not a problem for us. We always seem to get on famously. Take our latest campaign for Real Radio. When we were looking for a new positioning to take their brand forward, the reason for tuning in stood out a mile. Real Radio releases your sense of fun. It’s a station you can be yourself with. Let yourself go with. It brings out the fun side of you because it delivers the music you enjoy, and presenters you like. This manifested itself in our line ‘Discover the Real you.’ To achieve maximum cut through, we wanted to show the effect the station can have, through the eyes of a very different kind of listener. A basset hound. The pop-loving pooch waits for his owner to leave the room, then turns the radio up and starts to sing and dance along. Since the campaign launched, he’s turned into something of a celeb, appearing on TV, posters, bus backs, in fact almost every kind of media you can think of. Hey, he’s even on Twitter and Facebook. Within a few days of the campaign launch, he’d already accumulated almost a thousand Facebook friends. If this carries on, he’ll be challenging Digby for the title of ‘biggest dog in the world.’