Winning a competitive pitch to become the appliance manufacturer’s lead creative agency, we are extremely proud of the new multi-million pound advertising campaign we conceived – Hoover, That’s Who – which launched on TV during Channel 4’s Great British Bake Off final. Combining hand-drawn 2D animation and 3D CGI by teams in the UK and France, it took over 12 weeks to produce in collaboration with The Gate, Manchester and director Chris Gaffey. “The agency demonstrated a sound understanding not just of our core brand values but of our vision and we’re delighted with the end result. It’s early days but the initial response from consumers has been incredibly positive,” said Antony Peart, Director of Brand and Communications at Hoover Candy Group. As one of the UK’s most recognised and trusted brands, we’re thrilled to have the opportunity to work together.