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Divisive about devices

Mobile PhoneWhether it’s designing an integrated campaign for luxury homebuyers, discerning shoppers or charitable patrons, the challenge is always the same. How does it work in a mobile space?

Think mobile first and then grow the idea outwards. Or think big screen first and then scale down and simplify the idea for your phone.

It’s true that we use mobile devices more often than anything else, which has led many companies like Google to adopt this as a conceptual starting point to influence the rest of the campaign. ‘Progressive enhancement’ can be used to add more content, functions and resources as the screen size and processing power of the platform increases.

However, there’s also the argument that by considering mobile devices as the primary basis for your design, you have too many constraints, resulting in a campaign that looks basic and dull.

At Clear, we think the best ideas are the simplest, and they should always come first. So it doesn’t matter if it’s an all singing, all dancing desktop design or lean, mean, phone screen design. It should be equally engaging and work well on any device.

What our clients say...

Clear Marketing has been with us every step of the way. They have given us a clarity of vision and created a presence, which allows OnSide to punch well above its weight…

Bill Holroyd CBE DL
Founder, OnSide Youth Zones

I have been a client of Clear Marketing over a number of years and can not praise the team there highly enough. They have provided excellent strategic insight for our brands alongside some standout creative ideas…

Helen Dickinson
Head of Marketing at GMG Radio

CALA has enjoyed a long and successful relationship with Clear Marketing, having worked together for the last decade. Clear is an integral part of our marketing strategy planning and delivery and we always seek their counsel and creativity…

Allan Walker
Head of Marketing at CALA Homes

Too many agencies appear to work in a bubble where the commercial imperative and deeply understanding a business does not penetrate. Clear Marketing burst this bubble…

Tim Marsden
Marketing Director at MyTravel


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