We provided full strategic support through a complete brand overhaul. From creating the brand identity, to covering national TV, OOH, press, DM and radio. This full service account opened up a whole new world of possibilities.
You’ll like where we’re going
Airtours felt they had to re-establish themselves in the holiday market. Following thorough consumer research, we were able to pull out key factors that consumers said would make them reconsider Airtours. The mission was to highlight all the things that Airtours was doing to provide the best holiday experience for its customers. This was communicated with a fully integrated campaign across TV, press, outdoor and radio.