We were proud to work with the team at Ash, a public health charity campaigning to eliminate the harm caused by tobacco.

The key dangers of smoking are well documented, but the hidden effects are undertold, such as male impotence and other anti-social aspects. 88% of smokers are unaware of the fact that smoking has a direct link to impotence, so we wanted to raise awareness in a creative and engaging way.

The work not only helped to raise awareness, but resulted in Clear winning several advertising awards, also dramatically raising the profile of the charity in the process.