Being one of the UK’s leading housebuilders, CALA Homes continue to follow an extraordinary path of growth. A true partnership for us, if ever there was one. Starting with a new brand identity ten years ago, through to today where we work hand-in-hand to deliver consistency across every touch point and customer communication.
A house is so much more than just bricksOur research told us how people want to live in their homes today and what is important to them. Taking these findings, we produced short films telling the story of the joy you feel by living in a CALA home. These were used across social, web and in all CALA showhomes.
Premium feel throughoutEvery piece of work for CALA, whether it be a brochure, press ad, online display ad, DM, outdoor or even radio, conveys the same tone of voice and premium feel which continues to set CALA apart from the competition.
What sets CALA apart?The design of its homes has been carefully thought about to give customers what they want – a high quality finish, more space, light and airy rooms, open plan areas and considered design with huge kerb appeal. We were asked to tell this story with a 30 second TV ad which aired across Scotland and regions of England as part of an integrated campaign.
Presenting a consistent brand is key
All development communication have been carefully designed with key messaging to ensure clarity for the customer.