Our extensive research and insights helped rebrand GB Oils as Certas Energy, alongside marketing the multiple brands in its diverse business portfolio.
Fuelling a bigger brand
The UK’s largest ‘independent’ oil distributor is the parent of 57 trading companies. Such a complex challenge gave us the opportunity to create a plethora of clever ideas and formats, ranging from direct mail, print/trade ads and internal comms, to striking point of sale, exhibition and display materials.
Whether it was farmers ordering fuel oil, lubricants and additives, petrol stations buying into a successful retail forecourt portfolio, or aviation and marine customers, our communications spoke directly to every target audience.