For Europe’s largest network of designer outlets, we strengthened its positioning with style-focused sales messages on both a tactical and aspirational level.

Giving it 100%

With the credit crunch fast approaching, McArthurGlen wanted to promote a 60% discount across all outlets. To maintain the brand’s core values, we needed to underpin a strong sales message with the joys of the designer outlet shopping experience. Our approach achieved 100% client satisfaction, with a significant uplift in sales.


Rather than a one size fits all, we targeted each Designer Outlet with bespoke promotional advertising relevant to whatever the fashion event or seasonal celebration, designed under the stylish McArthurGlen brand umbrella.