Bringing all regional stations together, our real good, feel good campaigns lived and breathed the exciting brand essence of ‘infectious entertainment’.
Put a real smile on your face
This campaign was born out of listener research telling us that after listening to Real Radio they felt better, and their mood was improved. A fully integrated campaign across press, outdoor, taxi wraps, bus rears, petrol forecourts and a station takeover at Piccadilly train station meant you couldn’t miss it.
A strong strategic partnership
Having held the account for nearly 11 years, we certainly ploughed through many campaigns together, whether they were pure brand or promoting a certain on-air promotion. An incredibly strong strategic partnership meant that the relationship was the best kind, the two-way kind.