We worked with the Topps Tiles team to promote its strong service offering to the key target audience and attract new design-conscious female customers to the traditionally male-focused DIY tiling and woodflooring market.

Using strong visual styling across TV, press and point-of-sale, our key message of ‘The Topps Difference’ positioned its exceptional service offering, which coupled with great deals, led to a significant uplift in sales following the integrated campaign.