For Europe’s largest network of designer outlets, we strengthened its positioning with style-focused sales messages on both a tactical and aspirational level.


  • POS across retail network
  • TV  •  Website
  • Press  •  DM  •  Radio
  • Promotional collateral

Giving it 100%

With the credit crunch fast approaching, McArthurGlen wanted to promote a 60% discount across all outlets. To maintain the brand’s core values, we needed to underpin a strong sales message with the joys of the designer outlet shopping experience. Our approach achieved 100% client satisfaction, with a significant uplift in sales.


Rather than a one size fits all, we targeted each Designer Outlet with bespoke promotional advertising relevant to whatever the fashion event or seasonal celebration, designed under the stylish McArthurGlen brand umbrella.


Phone Number:0161 448 8008
Our Location: 121 Palatine Road, Didsbury
Manchester, M20 3YA


Phone Number:0141 406 6740
Our Location: 116 Elderslie Street,
Glasgow, G3 7AW.